Crave-worthy Hero
We ditched static headers for high-bitrate video loops of pouring espresso and melting ice, triggering immediate sensory engagement.
Brew You Coffee Co. represents the intersection of artisanal coffee and modern wellness. They came to us with a clear problem: their product was premium, but their digital presence felt generic. The goal was to create a narrative-driven digital presence that emphasizes their unique brewing.
Process and health benefits without sacrificing the fun, energetic vibe of the brand.
How do you sell the taste of coffee through a screen? The challenge was twofold: reaching a Gen Z and Millennial audience who are bombarded with content, and explaining complex nutritional benefits without 'heavy' medical- style designs. We needed to avoid the typical minimalist coffee shop aesthetic and instead create something that felt like a streetwear drop- hype-worthy and visually delicious.
We ditched static headers for high-bitrate video loops of pouring espresso and melting ice, triggering immediate sensory engagement.
Balancing legibility with vibe. We paired clean sans-serifs for data with bold, bubble-style headers to inject personality.
A custom 3-column interactive module that educates users on bean origins, roast levels, and flavor profiles without overwhelming text.
The site adapts to the user's environment. A toggle allows users to switch between "Morning Brew" (Light) and "Late Night Espresso" (Dark) modes. The menu system was re-engineered to be thumb- friendly, reducing friction on mobile devices.
Measured across social shares and site time.
Clearer menu UI solved common FAQs.
Client praise for the aesthetic alignment.
Brand audit and user persona definition.
Mapping the booking flow and content structure.
Applying the "Pink Power" visual identity.
Deployment and social media integration.