Bold Color Strategy
We utilized a vibrant Hot Pink (#E91E63) as the primary action color to evoke energy and femininity, balanced by clean whites and dark grays to maintain readability and professionalism.
Debby's Place isn't just a salon; it's a sanctuary for self-expression. Known for their intricate braiding and warm atmosphere, they needed a digital presence that reflected the duality of their brand: high-end professional styling wrapped in a comforting, welcoming environment.
The existing customer journey relied heavily on Instagram DMs, which was becoming unmanageable. The goal was to build a centralized hub that automated booking while showcasing the artistry of their work.
Transitioning from a social-media-first business to a standalone platform carried a risk: losing the personal connection clients loved. We needed to solve operational inefficiencies without making the brand feel corporate or cold.
"To create a seamless, automated digital storefront that retains the warmth, vibrancy, and 'girl-talk' energy of the physical salon."
StrategyWe utilized a vibrant Hot Pink (#E91E63) as the primary action color to evoke energy and femininity, balanced by clean whites and dark grays to maintain readability and professionalism.
A polaroid-style collage in the hero section immediately showcases the diversity of styles and real client results, building trust instantly before the user even scrolls.
Mixing Great Vibes for script accents to mimic a personal signature with the robust Inter font family for Ul elements ensures the site is legible yet full of character.
Cards with clear imagery help clients identify styles (Braids, Cornrows, etc.) without needing technical knowledge.
Icon-driven value propositions and a collapsible FAQ section reduce support inquiries by 60%.
Strategically placed booking buttons with high contrast backgrounds ensure conversion paths are never missed.
Since 85% of traffic comes from Instagram, the site is fully responsive with touch-friendly navigation.
The launch of Debby's Place transformed the business operations. By automating the inquiry process, Debby and her team reclaimed hours of time each week, allowing them to focus on what they do best: styling.
View Live Siteefficiency Increase
Avg. Session Time
Brand Feedback
Brand audit and user persona definition.
Mapping the booking flow and content structure.
Applying the "Pink Power" visual identity.
Deployment and social media integration.