Gen Z & Pro
Target Audience
Genragous is more than just a scrolling feed. It's a purposefully built ecosystem designed to foster meaningful dialogue between Gen Z creators and seasoned professional mentors.
Focusing on topic-based discovery, the platform prioritizes deep engagement over superficial likes, providing a sanctuary for those looking to learn, share, and grow.
Target Audience
Core Focus
In a saturated market of short-form distractions, how do you create a space that feels both modern enough for youth and professional enough for mentors? The challenge was building an immersive dark-mode-first dashboard that could handle multi-column tasks- navigation, discovery, and high-frequency chat-without overwhelming the user.
Utilizing a 'Deep Charcoal' palette (Nixxon-inspired) to reduce eye strain and provide a premium, sleek backdrop for media-rich content.
Strategic use of Electric Blue and Purple gradients for interactive elements, ensuring the interface feels alive and high-energy.
Optimized navigation on the left, an immersive feed in the center, and dynamic engagement tools on the right for multitasking efficiency.
A community-driven content anchor that changes daily, promoting collective discussion and learning.
A specialized vertical for health products, ensuring that even over- the-counter medicines comply with Halal standards, filtering out gelatin-based products automatically.
Mini-players allow users to watch mentor sessions without leaving their activity feed.
A sticky sidebar for rapid responses and persistent social presence, even while browsing deep content.
Compared to industry average for community hubs.
Rated highly for ease of use and aesthetic appeal.
Joined within the first quarter of the platform launch.