Color Psychology
We selected Deep Forest Green (#1A3215) to evoke nature, organic quality, and cultural authenticity, balanced by Soft Lime for freshness and approachability.
Halal Food is a Canadian startup with a mission to simplify lifestyle discovery for the Muslim community. Beyond just food delivery, the goal was to create a centralized hub where users could find verified Halal restaurants, butchers, ingredients, and even pharmacies carrying compatible products.
The platform needed to feel authentic and trustworthy while maintaining the slick, responsive performance expected of modern 'Super Apps' like Uber or Grab.
The primary user pain point was fragmentation. Users had to switch between multiple apps to check prayer times, find halal restaurants, and verify pharmaceutical ingredients.
We approached the redesign with three core pillars.
We selected Deep Forest Green (#1A3215) to evoke nature, organic quality, and cultural authenticity, balanced by Soft Lime for freshness and approachability.
To reduce drop-off, we introduced a "Guest Login" feature, allowing users to explore the app's value proposition before committing to account creation.
A modular card and pill-based grid system allows the dashboard to scale, accommodating new categories like "Quran Learning" without breaking the layout.
The launch of the Halal Food redesign saw immediate positive feedback regarding its usability and aesthetic appeal.
A specialized vertical for health products, ensuring that even over- the-counter medicines comply with Halal standards, filtering out gelatin-based products automatically.
Global search capabilities allow users to find specific ingredients, restaurant names, or service categories instantly from the home dashboard.
Smart geolocation features automatically surface relevant Halal options. The header integrates the Hijri date, grounding the utility in the user's cultural context.
The launch of the Halal Food redesign saw immediate positive feedback regarding its usability and aesthetic appeal.
Increase in order completions attributed to the simplified Guest Login flow.
Scaled rapidly to support hundreds of local vendors within 6 months.
Users praised the "Dark Green Theme" for its visual clarity and elegance.
